Discover our Blue Matariki collection, featuring apparel and accessories adorned with deep blue Matariki designs — a vast and powerful celebration of the sacred Māori New Year star cluster, evoking the infinite expanse of the Pacific Ocean and the deep night sky above Aotearoa.
Matariki is the Māori name for the Pleiades star cluster, whose annual predawn rise over the Pacific horizon signals the beginning of the Māori New Year — a time of remembrance, celebration, and renewal. Blue is the color of Te Moana-nui-a-Kiwa — the great Pacific Ocean — and the vast night sky through which Matariki travels. In Māori tradition, the stars of Matariki are deeply connected to the ocean and the art of wayfinding, as Pacific navigators used these stars to guide their waka hourua (double-hulled voyaging canoes) across thousands of miles of open ocean.